Online Travel Agents – Gone are the days where you had to walk into on travel agent’s office to plan your holidays. A travel agent is a private body that provides services related to travel and tourism. Travel agents provide a range of services from bus ticket booking, hotel reservations, airline & railway tickets and also package holiday trips. Travel agents often operate on the basis of commission or may charge a certain amount for end-user.
Since the internet took over, there was a big shift in how people interacted with brands and the internet started becoming a very popular medium. online media consumption grew significantly. Travel conversations grew rapidly on the internet with more and more young travelers sharing their travel stories. Hotels and resorts started selling rooms online and thus gave birth to Online Travel agents. There are many big players who have been dominating this segment for a very long time such as Make my trip, Booking.com, Airbnb, Expedia and many others.
Online travel agents take bookings on behalf of the hotels, resorts and homestays and technology now makes it possible to control everything in real-time.
Online travel agents work similarly to traditional agents but they operate entirely online. Making use of digital marketing and mobile technology, they provide customized products and discounts to attract more and more travelers to book online. They work on the basis of commission. different OTA’s have different rates.
NEXT TOPIC: Online booking system or Channel Manager which is a major part to the travel management system.